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Beiersdorf Nigeria, done its flagship marque NIVEA, has donated ₦46 cardinal to The BRICON Foundation to enactment crab survivors crossed Nigeria.
The donation was formally presented astatine the foundation’s Second R.I.S.E. Conference held successful Lagos, recently.
The inaugural is portion of NIVEA’s “Supporting Moments of Care” firm societal work platform, which extends the brand’s committedness of attraction beyond tegument to interaction lives successful much transformative ways.
Funds were raised done the “You Buy | You Save | We Donate” campaign, with ₦300 from each qualifying acquisition dedicated to helping survivors Rebuild, Integrate, Support, and Empower (R.I.S.E.) their lives aft treatment.
Country manager astatine Beiersdorf Nigeria, Dele Adeyole, remarked, that “At Beiersdorf, attraction is much than a marque promise; it is our firm DNA.
This inaugural demonstrates however NIVEA translates the elemental enactment of choosing our products into a almighty unit for societal good. By channeling mundane user choices into implicit ₦46 cardinal lifeline for crab survivors, we are affirming that attraction indispensable interaction some tegument and soul. We are humbled to basal with BRICON Foundation successful restoring dignity, resilience, and anticipation to survivors crossed Nigeria.”
Also, the selling manager for Central, East and West Africa astatine Beiersdorf, Fiyin Toyo, said, “Most radical cognize NIVEA for tegument care, but our ngo goes deeper; we are committed to caring beyond skin. Cancer is simply a origin adjacent to our hearts due to the fact that truthful galore of america person been touched by it, whether done a friend, household member, oregon colleague.
Co-founder of BRICON, Dr. Niyi Adekeye who expressed gratitude to the donor said, “Cancer takes much than health; it drains families emotionally and financially. Many survivors decorativeness attraction incapable to restart their businesses oregon nonstop their children backmost to school.
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