Firm Donates ₦46m To Cancer Survivors

Through its flagship brand, NIVEA, Beiersdorf Nigeria has donated ₦46 cardinal to the BRICON Foundation to enactment crab survivors successful Nigeria.

The donation was presented astatine the foundation’s 2nd RISE Conference successful Lagos recently.

The inaugural is portion of NIVEA’s “Supporting Moments of Care” firm societal work platform, which extends the brand’s committedness of attraction beyond tegument to interaction lives successful much transformative ways.

Funds were raised done the “You Buy|You Save|We Donate” campaign, with ₦300 from each qualifying acquisition dedicated to helping survivors rebuild, integrate, enactment and empower (RISE) their lives aft treatment.

The state manager of the firm, Dele Adeyole, said, “At Beiersdorf, attraction is much than a marque promise; it is our firm DNA. This inaugural demonstrates however NIVEA translates the elemental enactment of choosing our products into a almighty unit for societal good. By channelling mundane user choices into implicit ₦46 cardinal lifeline for crab survivors, we are affirming that attraction indispensable interaction some tegument and soul. We are humbled to basal with BRICON Foundation successful restoring dignity, resilience and anticipation to survivors crossed Nigeria.”

Similarly, the selling manager for Central, East & West Africa astatine Beiersdorf, Fiyin Toyo, said, “Most radical cognize NIVEA for tegument care, but our ngo goes deeper; we are committed to caring beyond skin. Cancer is simply a origin adjacent to our hearts due to the fact that truthful galore of america person been touched by it, whether done a friend, household member, oregon colleague.

“BRICON Foundation is doing unthinkable enactment to assistance survivors get backmost connected their feet, and this concern allows america to crook the worth of attraction into thing tangible, giving survivors dignity, anticipation and the accidental to rebuild,” Toyo said.

The co-founder of BRICON, Dr. Niyi Adekeye, expressed gratitude to the donor.

On behalf of the foundation, helium said, “Cancer takes much than health; it drains families emotionally and financially. Many survivors decorativeness attraction incapable to restart their businesses oregon nonstop their children backmost to school. This concern with NIVEA is astir restoring assurance and giving survivors the means to basal connected their ain again. Together, we are helping them reintegrate, rebuild and unrecorded wholesome lives beyond cancer.”