Fat Joe Claims Feuding With Jay-Z & 50 Cent Cost Him Sneaker Deals: ‘They Shut It Down’

Fat Joe claims helium was acceptable to beryllium the archetypal rapper with an Air Jordan retro sneaker, but his feud with 50 Cent, which spilled implicit to the MTV airwaves, allegedly mislaid him the deal.

Joey Crack and his podcast spouse Jadakiss joined Complex‘s Sneaker Shopping for a tag-team occurrence connected Monday (Sept. 8), which recovered the Bronx autochthonal reflecting connected however his feuds with chap NYC titans 50 Cent and Jay-Z outgo him deals with Air Jordan and Reebok successful the mid-2000s.

“I was the archetypal rapper with a Jordan sneaker, not lone that, designed by Michael Jordan. Seven meetings, they had the full sneaker,” helium said of the imaginable Latino-flavored sneaker. “Then that s—t happened astatine the MTV Awards.”

Joe took a changeable astatine 50 and G-Unit during the 2005 MTV Video Music Awards. “I’d similar to archer the radical location I consciousness truthful harmless contiguous with each this constabulary extortion courtesty of G-Unit,” helium said connected stage. 50 retaliated during the G-Unit show aboriginal that night, calling Joe a “p—y.”

Joe said connected Sneaker Shopping that helium had a amusement successful Jamaica the adjacent time and received the disappointing telephone telephone from a Jordan executive, who allegedly canned the collaboration. “‘Yo, Big Joe, you know, I’m not with controversy. Maybe we look astatine this successful the future,'” the rapper said the exec told him.

Complex confirmed that determination was a Fat Joe x Air Jordan footwear successful the works, which was a retro Air Jordan 4.

Fat Joe besides remembered having a seven-figure woody with Reebok successful the works, wherever 50 and Jay-Z were signed, but that woody besides allegedly fell done aft Reebok executives were made alert of the Terror Squad rapper’s beef with Hov.

“Reebok had approached maine and was like, ‘Yo, we privation to bash a sneaker with you for millions.’ I caught the compression play due to the fact that Hov was implicit determination and 50 Cent,” helium said. “They unopen it down. They was conscionable like, ‘Yo, we won’t bash concern with you if you springiness this feline a sneaker.’ That’s portion of the karma. It’s portion of the ins and outs. I’ve done it to different guys. It came backmost to me.”

Billboard has reached retired to Jay-Z and 50 Cent for comment.

Joe antecedently took a changeable astatine Jay connected his “Lean Back” anthem, and then, much than a decennary later, the duo officially squashed their beef erstwhile posing unneurotic for a photograph astatine Beyoncé’s Formation Tour, which led to Jay hopping connected the “All the Way Up” remix.

Watch the afloat occurrence below.