Experts Chart New Paths For Digital Media Growth

Industry experts successful the media abstraction person charted caller paths for the maturation and sustainability of integer media platforms.

This took spot during the ceremonial motorboat of Pinnacle Daily, a flagship quality level powered by Pinnacle Digital Resources Limited.

In his keynote code titled “The Economics of Media Business: Understanding Revenue Models and Profitability,” Mr Isiaq Ajibola, co-founder and erstwhile managing manager of Daily Trust newspaper, said earlier the advent of integer media, newspapers had predictable gross streams which sustained the newsroom.

He noted that this had changed drastically with the emergence of online platforms, arsenic readers nary longer person to hold for 24 hours to entree the news, arsenic they present request breaking stories, analyses, videos, commentaries and conversations successful existent time.

This development, helium said, had transformed the media concern landscape, making it imperative for organisations to follow innovative strategies for generating revenue.

“It has go indispensable for everyone successful the media to germinate oregon hazard going into oblivion.

The displacement from people to integer has transformed the accepted media concern model. Yet, it has besides opened caller gross opportunities,” helium said.

He identified immoderate viable gross models for integer media platforms, including integer advertizing which enables advertisers to people readers based connected demographics, interests and browsing past sponsored content, subscriptions and premium services, marque partnerships, arsenic good arsenic events and conferences.

Chairman of Pinnacle Digital Resources Limited, Mr Abimbola Adeseyoju, noted that the media scenery had undergone melodramatic changes implicit the past 3 decades owed to advances successful net and telecommunications technologies.

He said these developments had compelled accepted media houses to innovate caller ways of staying economically viable.

“Both the net and telecommunication innovations person drastically altered the mode we nutrient and devour news. Many of america successful the media manufacture person had to instrumentality to the drafting committee to past economically.”

He advised media organisations to absorption much connected assemblage needs alternatively than technology, which helium described arsenic lone a tool.

Minister of Information and National Orientation, Alhaji Mohammed Idris, commended the Pinnacle squad for birthing the caller media platform, saying it reflects their religion successful journalism’s relation successful federation building.

Represented by the enforcement caput of the Nigerian Press Council, Dr Dili Ezughah, the curate reaffirmed the Tinubu administration’s readiness to collaborate with the media “to fortify ideology and physique a safe, dependable and prosperous nation.”

He urged journalists to uphold the morals of the profession, anchored connected truth, fairness, justness and societal responsibility, to guarantee credibility and nationalist trust.

Chairman of the occasion, Chief Olusegun Osoba, described the motorboat of Pinnacle Daily arsenic timely, noting that it comes astatine a play of melodramatic alteration successful the journalism profession.

Represented by Chief Eric Teniola, Osoba expressed interest with the emergence of fake quality and misinformation aided by the net and mobile devices. He called connected media professionals to support strict adherence to ethical standards, which helium said stay the hallmarks of existent journalism.