Executive Turntable: SoundCloud Veteran Gets EVEN, Plus Saturn Stops Spinning at SESAC

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Your play roundup of promotions, hires, exits and openings crossed music.

EVEN, the direct-to-fan euphony income platform, appointed manufacture seasoned Lauren Wirtzer arsenic main operating officer. A 20-year person astatine the nexus of euphony and technology, Wirtzer has held elder roles astatine SoundCloud, UnitedMasters, Instagram and Beyoncé’s Parkwood Entertainment.

As COO, she volition oversee operations, strategical partnerships and level maturation arsenic EVEN expands its remit to assistance artists monetize done superfans. Her assignment follows immoderate large milestones, including organisation deals with Too Lost and Secretly and becoming the archetypal superfan level to study income to Luminate for Billboard illustration eligibility. Launched successful April 2024, EVEN enables artists to merchantability music, merch and experiences straight to fans earlier streaming, with regular payouts and afloat information ownership.

Before joining EVEN, Wirtzer was main contented and selling serviceman astatine SoundCloud from 2021 to 2023, wherever she led creator relations, marque partnerships and the rollout of fan-powered royalties. She joined SoundCloud aft serving much than 2 years arsenic president of UnitedMasters. Earlier, arsenic caput of euphony partnerships astatine Instagram, Wirtzer helped link artists with implicit a cardinal users and drove landmark campaigns for Ariana Grande, Rihanna, Taylor Swift and Lady Gaga. Before that, she led integer strategy astatine Beyoncé’s Parkwood Entertainment and antecedently held elder roles astatine Def Jam and Zynga. Named to Billboard’s Power 100, she has chaired the Music Business Association board.

“Lauren’s vocation is defined by uncompromising creator advocacy,” said Mag Rodriguez, laminitis and CEO of EVEN. “From the astonishment motorboat of Beyoncé’s ocular medium to gathering UnitedMasters’ autarkic infrastructure and evolving SoundCloud’s artist-first strategy, she’s consistently been up of wherever euphony is going. Her operational rigor and strategical imaginativeness are precisely what EVEN needs arsenic we standard direct-to-fan infrastructure globally.”

Wirtzer added: “Throughout my full career, I’ve believed that artists merit ownership, access, and the quality to thrive connected their ain terms. EVEN is creating a parallel system by giving artists regular payouts, nonstop instrumentality relationships, and ownership of their data. I’m thrilled to articulation Mag and the squad to standard this imaginativeness globally and assistance artists astatine each level physique sustainable careers.”

Check retired a afloat rundown of this week’s staffing quality below.