Epidemic Sound Launches AI Tool ‘Adapt’ Where ‘Human Creativity Is Enhanced, Not Replaced, by AI’

Epidemic Sound, a elephantine successful the accumulation euphony room space, has launched Adapt, the company’s caller AI-powered diagnostic that lets users — whether it’s a filmmaker, advertiser oregon contented creator — easy edit and customize songs from the Epidemic catalog to acceptable their circumstantial needs. As a institution property merchandise puts it: “This motorboat signals the opening of Epidemic Sound’s adjacent epoch of soundtracking, which is focused connected utilizing AI to amplify creativity and empower creators while keeping musicians’ quality artistry astatine the center.”

The announcement comes astatine a clip erstwhile AI euphony start-ups are connected the rise, often citing the aforesaid use-cases for their models that Epidemic Sound and its competitors already service with their catalogs of millions of human-made songs. Often, the transportation is that AI models tin let for much flexibility and customization than human-made works. For example, according to a caller email astir Eleven Labs’ caller euphony model, obtained by Billboard, the company’s extremity is “to assistance powerfulness a scalable, AI-driven accumulation euphony room that creates customized audio for studios, brands and creators.” In the aforesaid email, uses for the Eleven Music exemplary were listed arsenic “background euphony for brands, agencies and studios,” “novelty songs” and “UGC-safe contented for societal platforms.”

With Adapt, Epidemic Sound aims to accommodate to the AI property portion not giving up connected its content successful its room of quality-controlled, human-made music. As CEO Oscar Höglund put it: “While galore companies contention to flood the marketplace with AI-generated tracks, Epidemic Sound is charting a antithetic way towards a aboriginal wherever quality creativity is enhanced, not replaced, by AI.” Epidemic Sound’s main merchandise officer, Sam Hall, added: “Adapt is the archetypal successful a bid of releases rolling retired successful the coming weeks, designed to springiness creators tools to usage the euphony that inspires them, accommodate it successful existent time, and align it seamlessly with their vision.”

Artists who person created euphony for Epidemic are fixed the quality to take whether oregon not their euphony is eligible for adaptation, and arsenic portion of the announcement, Epidemic Sound besides says it is raising the terms tag of its bonuses. According to the company’s website, Epidemic pays artists a fixed interest of $1,775 to $8,000 per track, gives a 50/50 divided connected each streaming royalties, and provides “Soundtrack Bonuses” based connected the track’s popularity. Now, that bonus outgo volition summation by 43%, starting successful 2026. This includes a caller $1 cardinal excavation dedicated to AI usage and an summation successful the Soundtrack Bonus money from $3.7 cardinal to $4.2 million.

In the property of generative AI, immoderate accumulation libraries person embraced the emerging exertion and its short-term economical benefits by licensing their catalogs for grooming the caller euphony models. Others person expressed fearfulness astir its menace to those concern models successful the agelong run. “Musicians making accumulation euphony are hugely astatine risk,” Ed Newton-Rex, a erstwhile vp of audio for Stability AI and laminitis of non-profit Fairly Trained, once warned Billboard. “Ultimately, generative AI is faster, cheaper and the prime is already precise good.”

In a May 2025 interrogation with Billboard, Höglund explained his thoughts connected AI. While helium doesn’t licence retired the company’s euphony for AI grooming (and does not program to successful the future), helium does privation to harness its capabilities to heighten his pre-existing catalog. “[Now,] you tin edit it — not regenerate it,” helium said. “This helps make much usage cases for the aforesaid songs. Where determination mightiness person antecedently been 10 contented creators who tin usage your track, present with adaptation possibly 20 oregon 30 oregon 100 creators volition usage it. That means the way is going to get played much and it’s going to gain much royalties [on streaming services]. And truthful ultimately, the quality who made that way is going to marque overmuch much money, due to the fact that AI has augmented the usage cases.”

In a connection astir Adapt, Höglund adds: “At Epidemic Sound, we strive to usage exertion to bash close by some creators and artists, and AI is nary different. With Adapt, we are giving creators a almighty caller mode to customize music, portion ensuring artists are rewarded each clip their tracks are used. More state for creators, much visibility and income for artists, and stronger meaningful quality con...