1 month ago
8
What truly makes a opus spell viral? And however bash labels marque them a hit? In this episode, Billboard On the Record sits down with the CEO of Atlantic Records, Elliot Grainge, connected the archetypal day of his assignment to the occupation to speech astir the statement and the forces that are shaping the modern euphony industry, from the emergence of TikTok and the aftershocks of COVID to the mode caller audiences are discovering euphony successful existent time. Grainge shares however helium is gathering a caller squad astatine Atlantic, the genres that animate him, and wherefore artificial quality could dramatically alteration however artists are recovered and supported.
Love what you hear? Follow Billboard On the Record connected Instagram, Apple Podcasts, Spotify and YouTube @billboard truthful you ne'er miss an episode.
Billboard On the Record is simply a podcast successful concern with SickBird Productions.
Kristin Robinson:
Welcome to ‘On the Record,’ a caller euphony concern podcast with Billboard and SickBird Productions. I’m your host, Kristin Robinson, and today, we are joined by a precise peculiar guest, Elliot Grainge, CEO & Chairman of Atlantic Music Group and laminitis of his ain label, 10K Projects. I wanted to person him connected to chat due to the fact that Elliot became CEO of Atlantic astir precisely a twelvemonth agone today, a determination which shocked galore successful the euphony manufacture erstwhile it happened. Elliot was conscionable 30 years aged astatine the clip and hadn’t spent that overmuch clip moving wrong the large statement strategy earlier his hiring. Instead, helium chopped his teeth gathering his ain autarkic label, 10K Projects, moving with artists similar Ice Spice, Trippie Red and Surfaces. His archetypal foray into the large statement strategy was erstwhile helium sold a involvement successful his institution to Warner Music Group successful 2023, but if immoderate 30-year-old could instrumentality connected the CEO occupation astatine a statement arsenic large arsenic Atlantic, it mightiness beryllium Elliot. That’s due to the fact that he’s been raised successful 1 of the astir storied euphony manufacture families successful history. His begetter Lucian Grainge is the CEO and president of Universal Music Group, the largest large euphony institution successful the concern and a rival of Warner Music Groups. And Elliot besides has different manufacture ties. His gramps ran a grounds shop, his relative was an aboriginal champion of Amy Winehouse and his uncle founded Ensign Records. In conscionable a twelvemonth astatine Atlantic, Elliot has enactment immoderate awesome wins connected the board. He propelled “Ordinary” by Alex Warren to the apical of the Hot 100 and Pop Airplay Charts.
Keep watching for more!
English (US) ·