‘E-commerce Unlocking Economic Opportunities In Underserved Communities’

As Nigeria’s e-commerce ecosystem matures, secondary cities and agrarian areas are emerging arsenic immoderate of the astir promising frontiers for growth, says Jumia Nigeria.

This increasing influence, it said, is unlocking economical opportunities successful underserved communities.

This was revealed successful the 2nd variation of its flagship report, ‘E-Commerce successful Rural Areas’. The study which was launched successful Lagos brought unneurotic cardinal stakeholders, including media representatives, authorities officials, vendors, logistics partners, and members of the Jumia community.

The lawsuit unveiled caller insights into Nigeria’s integer retail scenery and the increasing power of e-commerce successful unlocking economical opportunities successful underserved communities.

Building connected the findings from the archetypal edition, this year’s study offers a deeper look astatine however agrarian consumers are embracing integer retail, the infrastructure investments that person enabled access, and the captious relation of initiatives similar JForce and community-based logistics successful bridging the integer divide.

According to the report, “rural regions present relationship for astir fractional of each packages delivered connected the Jumia platform. Consumer request successful these areas continues to rise, with categories specified arsenic Phones, Beauty & Perfumes, Home Essentials, Men’s Clothing, and Men’s Shoes topping the database of astir purchased items.”

In Q2 2025, Jumia’s net results showed accelerated momentum successful Nigeria, with orders up 25 per cent and full GMV rising 36 per cent year-over-year.

Jumia’s expanded footprint present includes implicit 350 Pickup Stations crossed hundreds of towns and communities. This carnal infrastructure, combined with a web of 67 logistics partners, has made it imaginable to present goods to adjacent the astir distant parts of the country. Towns similar Gaya successful Kano State, Akpakpava and Ekpoma-Eguare successful Edo State, Owerri successful Imo State, and Wurukum successful Benue State are showing beardown maturation successful GMV.

The CEO of Jumia Nigeria, Temidayo Ojo, reaffirmed the company’s committedness to inclusive growth. He stated that, “our ngo has ever been to marque mundane beingness easier for Nigerians, careless of wherever they live. This study reaffirms the powerfulness of integer commerce to amended lives, enactment tiny businesses, and make economical accidental successful areas agelong underserved by accepted retail.”

The study showed the expanding interaction of JForce, Jumia’s community-based income network. With implicit 32,000 progressive agents, JForce continues to play a pivotal relation successful introducing agrarian consumers to e-commerce, supporting merchandise discovery, bid placement, and integer literacy.

As Jumia marks implicit 13 years of operations successful Nigeria, this 2nd variation of the E-Commerce successful Rural Areas study captures the company’s evolving relation successful shaping a much connected, empowered, and equitable aboriginal for each Nigerians.