Dangote Retains ‘Most Valuable Brand’ Title For 8th Straight Year

Dangote Industries Limited has erstwhile again reaffirmed its dominance arsenic Nigeria’s Most Valuable Brand, emerging astatine the apical of the Top 50 Brands Nigeria 2025 ranking for the eighth consecutive year.

In its 13th edition, the latest study highlights the astir admired and resilient brands powering Nigeria’s economy. Dangote achieved a Brand Strength Measurement (BSM) Index of 86.3, maintaining its presumption arsenic Africa’s starring concern conglomerate and the astir trusted marque successful Nigeria.

This designation echoes the Group’s accordant committedness to concern excellence, innovation, and interaction crossed cardinal sectors specified arsenic cement, sugar, salt, fertiliser, and petroleum refining.

Speaking connected the achievement, radical main branding and communications officer, Dangote Industries Limited, Anthony Chiejina, said: “This designation is simply a testament to our accordant concern successful quality, innovation, and marque integrity. At Dangote, we judge that the psyche of concern is not conscionable successful making a profit, but successful making radical blessed by creating opportunities, empowering communities, and contributing meaningfully to Nigeria’s concern transformation. Our marque committedness remains rooted successful trust, excellence, and work to humanity,” helium said.

The 2025 ranking besides celebrates the increasing spot of indigenous brands, with 7 of the apical 10 positions occupied by Nigerian companies, a testament to the competitiveness and resilience of section enterprises successful a challenging economical environment.

According to Top 50 Brands Nigeria, brands were assessed utilizing 7 cardinal indicators, including popularity, class leadership, innovation, quality, and firm societal responsibility, to nutrient the last BSM Index score.

The platform’s main marque expert and convener, Taiwo Oluboyede, noted that beardown brands stay captious to nationalist development:

“Brand is not conscionable an indispensable constituent of an organisation; the marque is the organisation. For thing that is that important, determination is ever the request for periodic appraisal and evaluation. That’s what this ranking represents,  a reflector that reflects however powerfully brands are performing successful the hearts and minds of Nigerians.”

With operations spanning aggregate industries and a increasing planetary footprint, Dangote continues to embody the tone of concern transformation, driving section production, occupation creation, and determination competitiveness.

Dangote Industries Limited won 3 awards astatine the 15th yearly Brand Africa 100 ceremonial earlier successful the year, including the Most Admired African Brand rubric astatine Africa Hall successful Addis Ababa.