Closeup Teams Up with Influencers to Spark a Bold New Era of Confidence

For generations, Closeup has been a trusted sanction for caller enactment and confidence. Today, the marque is taking a measurement further by positioning itself arsenic a taste state to Nigeria’s youth, inspiring, empowering, and supporting them to explicit love, clasp confidence, and link freely without fearfulness oregon judgement done its caller Closer is Better campaign.

Closer is Better is built connected a elemental belief: caller enactment is freedom. It’s not conscionable astir feeling
confident; it’s astir giving young Nigerians the courageousness to emotion louder, talk boldly, and get person without hesitation. The run aims to spark conversations astir self-expression, connection, and closeness, reframing Closeup not lone arsenic a toothpaste marque but arsenic a taste companion that helps young radical unrecorded afloat and fearlessly.To bring this imaginativeness to life, Closeup hosted a vibrant Influencer Briefing Session connected Thursday, 21 August 2025, astatine the Balmoral Event Centre, Oregun-Ikeja, Lagos State. Far from a emblematic run launch, the country buzzed with vigor and speech arsenic the influencers were introduced arsenic partners successful spreading the connection that closeness, confidence, and self- look spell manus successful hand.

One of the large highlights of the evening was the Creators’ Pods—five dedicated sections acceptable up crossed the hall, designed with unsocial themes—ranging from intimate settings (for the couples) to fun, lighthearted sets, props, and tools to spark creativity and enactment contented creation.The time besides featured interactive demo sessions that brought the Closeup committedness to beingness successful existent time. Guests experienced firsthand however the toothpaste keeps enactment caller and assurance intact, nary substance what was eaten, showing that with Closeup, you tin bask your meals freely portion staying fresh, bold, and acceptable to get closer.

Speaking astatine the session, Twumasi Elvis, Marketing Manager, Closeup remarked,

This run goes beyond accepted marketing; it’s rooted successful heavy user insight. Young Nigerians contiguous are not lone seeking products, they are seeking brands that bespeak their values of self-expression, confidence, and connection. Closer Is Better was designed to conscionable that request by creating a assemblage wherever they tin amusement up arsenic their authentic selves without fearfulness oregon judgment.

With the enactment of our influencers who resonate with their regular realities, we are gathering a assemblage wherever young radical consciousness seen, supported, and inspired to connect. Confidence attracts, transportation sustains, and ultimately, being person successful each meaningful mode is what strengthens relationships.

The run leverages a diver...