Billboard Latin Music Week 2025 Guide

Latin music’s presumption arsenic a mainstream genre some successful the United States and globally has been firmly established. Latin is present the No. 5 halfway genre successful the United States successful presumption of full consumption, according to Luminate, and, according to the RIAA, it’s the fastest-growing, reaching gross of $1.4 billion successful 2024, its highest ever. But overwhelmingly, Latin’s entreaty and powerfulness are global, and that globalization is reflected successful this year’s Latin Music Week, with a grounds 31 panels featuring artists and executives from astir the world.

The 36th variation of the longest-running Latin euphony league volition instrumentality spot Oct. 20-24 astatine the Fillmore Miami Beach, and festivities see the Billboard Latin Music Awards (airing connected Telemundo connected Oct. 23) — arsenic good arsenic the pursuing highlights. (For the afloat schedule, sojourn billboardlatinmusicweek.com.)

The Sony Music Publishing Icon Q&A With Danny Ocean

Venezuelan popular prima Ocean volition beryllium for an in-depth speech astir his euphony and the unsocial flavors of his “tropipop” and merenguetón styles. “It is not a genre that was calved successful Venezuela,” helium has antecedently said. “But I deliberation it is simply a genre that we adapted to our ain culture.” Discover the originative process down the artist’s biggest hits and research the interaction of his songs, which transportation societal messages and explicit his heavy pridefulness for Venezuela.

Selena connected Netflix

Suzette Quintanilla, Selena’s sister and erstwhile drummer, and movie manager Isabel Castro volition beryllium for a candid treatment connected the caller documentary Selena y Los Dinos, acceptable to watercourse connected Netflix. The forthcoming movie — which premiered astatine the 2025 Sundance Film Festival — follows the precocious “Queen of Tejano” and her household band, from performing astatine quinceañeras to selling retired stadiums, done never-before-seen footage from the family’s idiosyncratic archives. “This movie means truthful overmuch to me, and it’s a item of my vocation bringing this archival film,” Castro said. “This is simply a reminder of the pridefulness and existent grant of being Mexican American and Latino.”

Anuel AA & Rawayana Ignite Billboard En Vivo

This year’s Billboard En Vivo volition diagnostic reggaetón and tropical euphony with 2 of Latin’s hottest stars. Puerto Rican trap pioneer Anuel AA, who’s presently touring arenas, volition play successful a uncommon intimate mounting connected Oct. 21 arsenic helium prepares to merchandise Real Hasta la Muerte 2, the sequel to his 2018 debut album, Real Hasta la Muerte. In addition, Venezuelan set Rawayana, caller disconnected a U.S. circuit with Bomba Estéreo and astir to merchandise caller euphony and instrumentality to the road, volition header Oct. 22 with peculiar impermanent Santos Bravos, the Latin popular set that formed connected the HYBE Latin America endowment amusement of the aforesaid name.

Tropical Music’s Rise

The “Cumbia and Tropical Music Explosion” panel, presented by Andrea Ramírez PR, volition stitchery immoderate of the genres’ artists for a speech that volition spell beyond the charts and viral trends. Peru’s cumbia household dynasty Grupo 5, Puerto Rico’s versatile Guaynaa, Argentina’s cuartetazo unit Luck Ra, Puerto Rican merengue queen Olga Tañón and Cuba’s rising reparto sensation Bebeshito volition sermon however their respective genres person the powerfulness to transverse borders. “It’s an grant that the astir important week for Latin euphony gives abstraction to these genres that are culturally the backbone of our roots and what marque america Latinos truthful joyful, due to the fact that it’s successful our DNA,” Grupo 5 vocalist Christian Yaipén said. “This abstraction highlights our creator worth and allows caller generations to recognize wherever we travel from and that our roots are the past, the contiguous and the aboriginal of Latin euphony worldwide.”

Peso Pluma: Vanguard Award

The Billboard Latin Music Awards volition grant the singular achievements and interaction of Peso Pluma with the inaugural Vanguard Award. This prestigious accolade celebrates artists who situation to spell beyond the conventional. As helium has redefined Mexican music’s boundaries, Peso has established a groundbreaking beingness for...