Billboard China Partners With Tencent Music Entertainment to Launch Star Power Monthly Selection

Starting Oct. 9, Billboard China is partnering with QQ Music and JOOX platforms nether Tencent Music Entertainment Group (TME) to motorboat the “Star Power” monthly selection.

This inaugural volition merge Billboard China‘s global clout with Tencent Music’s superior euphony contented successful China. It aims to spotlight apical Chinese euphony globally, boosting its worldwide beingness and power done a professionalized and systematic monthly enactment process.

The enactment features 3 cardinal phases: nomination, proposal and publication. At the opening of each month, QQ Music and JOOX volition showcase 100 of the latest deed Chinese tracks. Fans tin dive into the enactment process via an unfastened voting channel, cheering for their favorites. The last picks, blending idiosyncratic preferences from some platforms and the insights of Billboard‘s adept panel, volition beryllium unveiled successful the month’s last stretch. These apical tracks volition bask successful extended online-offline promotion, gain Billboard‘s authoritative seal, and drawback planetary attraction connected Billboard‘s tract and via its immense societal media network.

Furthermore, the enactment volition squad up with the Tencent Music Nonprofit Program. It volition crook the Power Index from the enactment process into substance for good. This volition enactment the Music Garden Space inaugural successful Beichuan, Sichuan, offering kids successful distant and taste number regions a richer palette of euphony and creation classes, frankincense amplifying music’s affirmative societal impact.

“Star Power” monthly enactment is simply a cardinal measurement successful the deepened planetary concern betwixt Billboard and TME. By combining nonrecreational and nonsubjective adept valuation with abundant promotional resources, it paves the mode for outstanding Chinese artists and their exceptional works to captivate planetary listeners and thrust the genre’s worldwide maturation with lasting impact.