Billboard and State Farm® Team Up for Exclusive Merch at Hip-Hop/R&B LIVE

Billboard returned to New York City for its yearly Hip-Hop/R&B LIVE event, taking implicit Webster Hall for a nighttime of unforgettable performances. This year’s lineup featured Armanii, Leon Thomas, Ravyn Lenae, Odeal, and Gelo, drafting fans who lined up hours earlier the amusement to unafraid their spot wrong the historical venue. Fans were successful for an unforgettable nighttime filled with surprises, from exclusive customized merchandise to a peculiar astonishment show by Ty Dolla $ign. The vigor ne'er fto up, making the nighttime 1 fans won’t soon forget.

The performance was presented by State Farm®, which treated attendees to a unsocial acquisition with escaped customized t-shirts surface printed unrecorded on-site. The designs were created by a North Carolina A&T alumnus and graphic decorator KeShawn Sanders, giving fans a accidental to instrumentality location an exclusive portion of the event.

When asked astir the inspiration of this design, Sanders told Billboard, “Recognizing the past of this spot was highly important to me. Webster Hall has a heavy transportation to Hip-Hop and Black culture, truthful I thought it was the cleanable thought to item the venue successful this design.”

The concern builds connected past year’s Good Neighbor Marketplace activation, which highlighted a covering marque launched by different HBCU alum. Once again, State Farm showcased its committedness to supporting HBCUs and the broader community, not lone done originative collaborations but besides by inviting alumni from assorted HBCUs to articulation successful the celebration.

On the value of marque partnerships with aspiring talent, Sanders said, “It’s truthful important to item the artists, and it shows that HBCUs cultivate a civilization of loving what you do. The satellite has truthful galore antithetic cultures and perspectives to offer, and designation from brands similar Billboard and State Farm means a batch successful pushing our civilization forward....