Bad Bunny’s Super Bowl Announcement & Live Residency Finale Result in Millions of Extra Streams

Welcome to Billboard Pro’s Trending Up newsletter, wherever we instrumentality a person look astatine the songs, artists, curiosities and trends that person caught the euphony industry’s attention. Some person travel retired of nowhere, others person taken months to drawback on, and each of them could go ubiquitous successful the blink of a TikTok clip. 

This week: Bad Bunny surges connected streaming arsenic helium closes 1 triumph and begins connected another, a hip-hop mates sees gains for tying the knot portion a popular ex-couple draws large numbers for its breakup songs astir 1 another, and more.

Bad Bunny’s Streams Up Following Residency Finale, Super Bowl Announcement

It’s been a twelvemonth of monolithic wins for Bad Bunny, arsenic his sneak-releaed January medium Debí Tirar Más Fotos returned him to the halfway of planetary popular culture, and well-received supporting roles successful the movies Happy Gilmore 2 and Caught Stealing person cemented him arsenic a unit successful aggregate mediums. Now, he’s closing retired his 2025 by wrapping 1 of his biggest unrecorded endeavors yet and starting up an wholly caller 1 — some of which person brought large gains to his catalog. 

Last week, Billboard’s latest screen star closed retired his No Me Quiero Ir de Aquí performance residency astatine Puerto Rico’s José Miguel Agrelot Coliseum — a tally which lasted for implicit 2 months and 30 shows — with a just-announced 31st performance connected Sept. 20, 1 live-streamed worldwide done Amazon Prime and Twitch, commemorating the eighth day of Hurricane Maria’s devastating interaction connected the island. The attraction from the residency finale and record-breaking streaming lawsuit helped the planetary superstar propulsion implicit 93 cardinal authoritative on-demand U.S. streams crossed his catalog for the tracking week ending Sept. 25, a 13% bump implicit the erstwhile week, according to Luminate. 

But Bad Bunny wasn’t done making header quality for September, of course. On Sunday (Sept. 28), it was announced that El Conejo Malo volition beryllium headlining the halftime amusement of Super Bowl LX astatine Levi’s Stadium successful Santa Clara, Calif. The quality of the singer-rapper landing the world’s astir coveted televised gig sent his streams mode up the time pursuing the announcement — with his catalog racking up astir 18 cardinal streams that Monday (Sept. 29), up 31% from the Monday the anterior week. 

Of course, these bumps volition apt conscionable beryllium a prelude to the monolithic spikes he’s apt to spot aft the amusement itself — with Kendrick Lamar proving this year that adjacent immense modern popular stars tin inactive beryllium taken to a full caller level by the vulnerability granted by the most-viewed 15-minute gig successful America. – ANDREW UNTERBERGER

Monaleo & Stunna 4 Vegas’ Pink Nuptials Lift Both Rappers’ Catalogs, Including Leo’s New ‘Sexy Soulaan’ Single 

On Sept. 19, Houston rapper Monaleo and North Carolina MC Stunna 4 Vegas tied the knot aft 4 years of dating. The pink-themed wedding not lone played retired successful beforehand of astir 200 in-person guests, but it besides earned Read Entire Article