New hires underscore ticketing company's planetary maturation strategy and absorption connected next-gen instrumentality experiences
Nikhil Bobde, Alex Hazboun Courtesy of AXS
AXS is bolstering its enforcement squad with 2 large exertion appointments.
The ticketing and unrecorded lawsuit exertion institution owned by AEG has named Nikhil Bobde arsenic main exertion serviceman and Alex Hazboun arsenic main innovation officer, signaling a sharpened absorption connected level scalability, AI-driven personalization, and infrastructure growth. Bobde volition study straight to CEO Bryan Perez, portion Hazboun volition study to Bobde successful the recently created innovation role.
“These appointments accelerate our quality to present the astir secure, personalized, and seamless unrecorded lawsuit experiences,” Perez said. “Together with our merchandise leadership, AXS is amended positioned than ever to pb the aboriginal of ticketing.”
The enforcement shake-up builds connected a play of beardown momentum for AXS, which has invested heavy successful upgrading its exertion stack and idiosyncratic experience. Recent initiatives see level enhancements designed to fortify trust, stability, and scalability crossed its planetary web — spanning tens of millions of transactions each year.
Under Bobde’s leadership, the institution volition unfastened a caller Bay Area bureau aimed astatine attracting top-tier engineering talent. “I’m excited to articulation AXS astatine specified a transformative moment,” Bobde said. “Live events make immoderate of life’s astir meaningful experiences, and AXS has the strategy and exertion to redefine however fans link with those moments.”
Bobde brings much than 2 decades of acquisition from Microsoft, Meta, and Thumbtack, wherever helium led large-scale user tech operations. At Meta, helium helped turn Facebook Video and Messenger to hundreds of millions of users and played a cardinal relation successful gathering the infrastructure down Instagram and Facebook — expertise that present translates to powering the live-event ecosystem.
As Chief Innovation Officer, Hazboun volition pb a dedicated squad exploring next-generation technologies and architecture designed to support AXS up of manufacture trends. The seasoned enforcement has been instrumental successful shaping AXS’s ticketing level since its inception, overseeing engineering, product, and operations done respective planetary expansions.
“I’m thrilled to dedicate my absorption to innovation,” Hazboun said. “We are gathering solutions that volition alteration ticketing and make wholly caller opportunities for fans, artists, venues, and teams.”
For AXS, the moves awesome not conscionable a heavy concern successful exertion but a taste improvement — 1 that aligns its Silicon Valley engineering mindset with its unrecorded amusement DNA. The company, a cardinal rival to Ticketmaster and Eventim successful the planetary ticketing landscape, continues to grow its planetary footprint, including caller partnerships successful Singapore and Japan.
With Bobde and Hazboun present starring the company’s adjacent tech phase, AXS is positioning itself astatine the intersection of unrecorded amusement and integer innovation — aiming to specify what the aboriginal of ticketing volition look similar for fans astir the world.

2 weeks ago
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