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On October 4, 2025, the 2nd variation of Afrobeats Live lit up Paris with a vibrant solemnisation of the women shaping the sound, style, and power of Afrobeats astir the world. Building connected the occurrence of its motorboat earlier this year, Martell’s Afrobeats Live returned to Paris for its 2nd variation with a bold solemnisation of the women defining the genre’s sound, style, and future.
Launched successful June 2025, the taste level brings unneurotic artists, executives, and creatives driving the improvement of the genre. This edition, themed “Women Shaping the Culture,” placed women astatine the bosom of the conversation, highlighting the managers, executives, and storytellers whose enactment continues to specify Afrobeats’ planetary growth.
The evening featured 2 engaging sheet sessions moderated by euphony enforcement and taste curator and Martell’s taste ambassador, Sheniece Charway. The first panel, Behind the Music: Crafting the Sound, Shaping the Scene, explored however manufacture professionals are gathering the concern of Afrobeats done planetary strategies, sustainable structures, and originative partnerships. The second panel, Beyond the Beat: Shaping Sound and Culture, looked astatine however originative directors and media voices are redefining Afrobeats’ ocular individuality and storytelling connected the planetary stage.
Panellists Thulani Keupilwe, Rima Tahini, Vannessa Amadi-Ogbonna, Abi Babalola, and Temi Adeniji shared insights connected collaboration, innovation, and representation, offering a thoughtful look astatine the changing scenery of African music.
The lawsuit besides featured a fireside chat with Ronami Ogulu, COO of Spaceship Collective, successful speech with media property Zeze Millz, connected gathering planetary creator brands and advancing taste export.
Guests, including artists, executives, and media, wrapped up the evening astatine an intimate mixer that encouraged connection, collaboration, and continued dialog astir the futur...
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