Apple to unveil iPhone 17 lineup today

Apple is acceptable to unveil its iPhone 17 lineup connected Tuesday, with enhanced artificial quality features expected to instrumentality halfway stage.

The Silicon Valley powerhouse has remained tight-lipped astir what is successful store astatine an lawsuit dubbed “Awe Dropping” successful invitations, but it comes astatine the clip of twelvemonth Apple typically introduces a caller procreation of iPhones that thrust its revenue.

Despite iPhones maintaining their premium marketplace position, Apple faces mounting unit to beryllium it is keeping gait successful the generative AI race.

“Apple’s cognition arsenic being ‘late to the AI party’ presents a important challenge,” marketplace tracker Canalys said successful an expert note.

While iPhone challengers powered by Google-backed Android person “aggressively precocious AI integration, Apple’s slower rollout of first-party AI features has created adoption gaps,” with radical delaying caller iPhone purchases, Canalys added.

Apple introduced its “Apple Intelligence” AI features precocious past year, but the features underwhelmed users — peculiarly the long-awaited improvements to its Siri dependable assistant, which remained disappointingly basic.

Looking ahead, Apple reportedly plans to integrate AI into online hunt adjacent twelvemonth alongside a Siri overhaul, though the institution has not confirmed these reports. Apple is besides reported to beryllium partnering with Google to leverage its hunt and AI expertise.

“I volition beryllium amazed if determination is simply a large announcement regarding Apple’s AI strategy,” Forrester expert Thomas Husson said successful a note.

“I americium acrophobic that Apple’s incremental innovation attack with the iPhone 17 volition commencement reaching its limits – particularly for those who are bare for much innovation,” helium added.

Tuesday’s main attraction should beryllium the caller iPhone models, headlined by an ultra-thin “Air” variant.

Most analysts presumption this arsenic a strategical pivot — Apple is positioning thinness, alternatively than surface size, arsenic the caller premium differentiator.

A super-thin iPhone could besides laic the instauration for a foldable mentation of the smartphone, expected successful the coming years.

But the engineering demands of bladed phones tin marque them much costly to nutrient and shrink artillery space.

Prices of the caller iPhones successful the United States are expected to ascent arsenic President Donald Trump’s tariffs adhd to Apple’s accumulation costs. Since China remains Apple’s superior accumulation hub, these commercialized policies straight interaction costs.

“Apple is navigating a delicate equilibrium betwixt its 2 largest markets – the US and China – amid rising commercialized tensions,” Canalys said.

“A weaker US dollar present allows Apple to summation prices successful the US portion maintaining competitory pricing abroad.”

The fiscal interaction is already substantial: CEO Tim Cook disclosed that Trump’s tariffs outgo Apple $800 cardinal past quarter, with an estimated $1.1 cardinal deed expected successful the existent quarter.

AFP

The station Apple to unveil iPhone 17 lineup today appeared archetypal connected Vanguard News.