Americana Fans Stream & Spend More Than the Average Music Consumer: DIMA

Americana euphony fans watercourse much euphony and walk importantly much connected it than the mean euphony streaming consumer, according to new research from the Digital Media Association (DIMA).

The probe was produced connected behalf of DIMA by euphony user research/analyst work Music Watch Inc., based connected American euphony listener surveys conducted successful 2023 and 2024. It recovered that the mean Americana instrumentality spends doubly arsenic overmuch arsenic the mean American euphony streamer connected euphony — recorded music, unrecorded and merchandise — each twelvemonth ($837 versus $400), characterizing the grade of their enactment arsenic “superfan-level.”

The probe besides recovered that Americana euphony listeners walk 24% much clip listening to euphony successful an mean week than different euphony fans, with Americana listeners spending 28.3 hours per week versus 22.8 hours for the mean euphony fan. Additionally, the probe recovered that 99% of Americana fans watercourse music, compared to 94% of the American population, with 71% paying for an on-demand subscription — importantly supra the 44% nationalist average.

The probe further recovered that 76% of Americana euphony streamers are nether property 44, showcasing the genre’s beardown transportation with younger audiences. It besides recovered that the United States’ highest concentrations of Americana listeners are located successful the South Central and South Atlantic regions.

Graham Davies, president/CEO of DIMA, said successful a statement, “This probe underlines the passionateness of the Americana assemblage and however streaming is deepening that engagement. Americana has grown
from a determination country into a genre with nationalist and planetary reach. With streaming present representing 69% of recorded euphony revenues globally, streaming services are powering this maturation by connecting artists straight with audiences everywhere. Innovations from streaming services assistance guarantee that Americana creators and rights holders successful genres similar Americana scope audiences crossed the state and astir the world, and empower fans to observe caller euphony and physique deeper, lasting relationships with their favourite artists.”

The probe comes amid the yearly AmericanaFest, including the Americana Honors & Awards, which takes spot Wednesday nighttime (Sept. 10) successful Nashville. This year’s apical nominees see Sierra Ferrell, Billy Strings, Jason Isbell, Joy Oladokun and I’m With Her.