The Sept. 27 amusement successful Ann Arbor is expected to go the largest ticketed performance successful U.S. history.
9/28/2025
Zach Bryan performs astatine Michigan Stadium successful Ann Arbor connected Saturday, September 27, 2025. Jacob Giampa
“Thank you for the champion nighttime of my life,” Zach Bryan told the assemblage connected Saturday nighttime (Sept. 27) astatine Michigan Stadium successful Ann Arbor — which is saying thing for a feline who’s had a batch of those during the past 7 years.
The 27-song, astir three-hour show, the 29-year-old state star’s past of 2025, made past connected a mates of levels. It was the first-ever full-scale performance astatine the location of the Michigan Wolverines, known arsenic the Big House, successful its 98-year history. It’s besides expected to beryllium the largest ticketed performance ever successful the U.S., breaking the people of 110,905 acceptable by state vocalist George Strait astatine Texas A&M’s King Field successful College Station successful June 2024.
An authoritative attendance for Bryan’s amusement has not been announced, but performance organizers said it had sold much than 112,000 tickets aft its Valentine’s Day on-sale sold retired completely. Michigan Stadium has an authoritative capableness of 107,601, but further seating astir the center-field signifier — the aforesaid 1 Strait played connected successful Texas — made breaking the grounds look wholly likely. The venue has besides hosted up to 115,109 for a shot crippled against Notre Dame during September of 2013, on with different events that person drawn much than 112,000.
Rest assured that mounting a grounds was a large portion of what Saturday’s amusement was about. Michigan Stadium has agelong been a beatified grail of venues, with an medication that eschewed the thought of a performance connected ineffable shot ground.
“Twenty, 30 years agone determination was this, ‘We’re not gonna bash that. It’s sacrilegious’ benignant of thing,” Rob Rademacher, main operating serviceman of Michigan Athletics, tells Billboard.
But arsenic those figures — among them legendary Michigan shot manager and diversion manager Bo Schembechler — passed away, and a caller epoch of revenue-sharing collegiate athletics took hold, assemblage officials became much amenable to utilizing the stadium for different events, including outdoor hockey games and shot matches.
Rademacher said the schoolhouse began looking astatine concerts earnestly during the aboriginal 2000s, and that “10 years agone we were close astatine the extremity line” — reportedly for a Bob Seger performance — “and we got stuffed astatine 4th (down) and one. For a fig of reasons it didn’t happen.”
The thought of the Bryan amusement was hatched past autumn erstwhile Aware Records laminitis Gregg Latterman, present an pedagogue and enforcement manager of Michigan’s Zell Lurie Institute for Entrepreneurship astatine Michigan’s Ross School of Business, helped facilitate conversations betwixt the schoolhouse and AEG Presents. An archetypal tendency to person Eminem christen the Big House for concerts did not enactment out, but AEG, Bryan’s regular promoter, enactment him successful spot for the event.
“Zach conscionable wants to bash truly chill thing,” Rich Schaefer, AEG president of planetary touring, says. “Coming to Michigan, taking a plaything astatine the (Strait record) was fig 1 connected the list. We couldn’t fig retired a amended spot to bash it than here.”
Michigan’s Rademacher acknowledged that “we needed to marque definite the archetypal (concert) was big. That was truly what was driving the speech from our end. We needed a sellout. We wanted to acceptable a record. They brought successful Zach.”
While the schoolhouse suggested a summertime play, AEG insisted connected stag...

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