5 Things We Learned From Podcasters Leo Rojas, DimeloKing & Molusco at Latin Music Week 2025

Podcasters Leo Rojas (Venezuela), DimeloKing (Colombia), and Jorge “Molusco” Pabón (Puerto Rico) shared immoderate secrets for making podcasts a palmy and profitable merchandise connected Wednesday (October 22) astatine Billboard Latin Music Week 2025.

During the sheet “The Power of Podcasters,” moderated by Dominican writer and big Tony Dandrades, the 3 experts discussed the benefits they’ve recovered successful this audio format, which has go a almighty contented generator for antithetic sectors, including the euphony and amusement industry, arsenic it explores caller forms of monetization.

Podcasts “give a dependable to those who antecedently had nary voice,” Pabón opined. “Before, breaking into vigor was astir impossible; today, anyone who tin bargain a microphone, a camera, and recognize however to make bully contented tin bash so.”

Rojas emphasized that podcasts present let artists to archer a communicative to their fans and explicate wherefore they marque their music. “It allows them to beryllium much real, much human,” said the Venezuelan, who hosts the podcast “Escuela de Nada” with Chris Andrade and Nacho Redondo.

Here are 5 lessons we learned from these celebrated podcasters:

1. Know Your Audience

“El Molusco” Pabón believes that to marque a podcast successful, you indispensable cognize the assemblage you volition beryllium speaking to, arsenic good arsenic travel up with a conception for it. “That video that volition alteration your beingness volition ever travel along.”

2. Someone else’s occurrence won’t ever beryllium yours

DimeloKing points retired that immoderate radical expect what’s palmy connected different podcasts to beryllium palmy connected theirs arsenic well. Some “hope their contented volition spell viral, but you person to enactment successful the enactment to marque that happen.”

3. Take elements from the net that adhd to your content

Leo Rojas recommends taking everything you find online that adds to your content. “If you privation to beryllium successful, you person to beryllium contiguous connected everything that exists connected the internet,” helium points out.

4. Short Content

DimeloKing says that abbreviated contented is overmuch much functional. “Of my 3 Facebook accounts, I person a squad for each account.”

5. Recruit superfans

“A superfan is idiosyncratic who consumes your contented connected each platforms. They’re idiosyncratic who consumes everything you do, truthful you’ve got a percent of their consumption,” says Rojas astir recruiting followers who travel you connected each your societal media platforms.

Spanning much than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and manufacture executives successful the world. The lawsuit besides coincides with the 2025 Billboard Latin Music Awards, acceptable to aerial Thursday, Oct. 23, connected Telemundo and Peacock, wherever Bad Bunny volition beryllium honored as Top Latin Artist of the 21st Century.